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CV Product marketing specialist

Product marketing specialist

1 à 3 ans d'expérience
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Contact

Réf. IB250212122103
75000 Paris
Female Paris Batiment France 75000 Paris

Langues

English
French

Ma recherche

Je recherche tout type de contrat, sur toute la région Ile de France, dans le Batiment.

Formations

12/2021 : Bac +5
International Marketing & Business Development
12/2019 : Bac +3
Bachelor of Business Administration

Expériences professionnelles

02/2023 - 09/2024 : Product Marketing Specialist chez Agence Digitale, Paris
Developed strategies and activations across key digital pillars: Media, Digital in-store, E-Commerce activations. Optimize tagging rates in Adobe Analytics using qualitative insights provided by media partner and dashboard optimization. Consolidated and analyzed in product launch (Go-to-Market), highlighting key insights and learnings.
01/2022 - 01/2023 : Responsable Marketing Digital chez L'oréal, Paris
Responsible for the creation and execution of digital advertising campaigns, managing budgets and optimizing ad spend which achieved a 20% decrease in cost per acquisition for all the 36 Global beauty brands. Created landing pages for a high-funded campaign called 'Sense of Purpose,' generating over 500+ million impressions globally.
07/2021 - 01/2022 : Digital Marketing EMEA chez Toyota
Developed and implemented project strategy, focusing on Adobe Analytics and coordination of data insights and trends, to effectively lead multi-channel social media campaigns and keep key stakeholders informed.
07/2018 - 04/2020 : Data Analyst chez Thomas Cook Airlines
Deployed models on AWS and Google Cloud, achieving 99.9% uptime and reducing deployment time by 40%. Created data models with dbt on BigQuery and wrote documentation resulting in 35% sales growth above target.

Langues

English
French

Atouts et compétences

Data Analytics, Digital Marketing, Web Development, Project Management, Stakeholder Management, Communication, Negotiation
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