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L'emploi des ingénieurs du BTP Bâtiment, Construction, Génie Civil, Travaux Publics
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Contact
Réf. IB250212122103
75000 Paris
https://www.ingenieurbatiment.com/cv-candidat/250212122103/product-marketing-specialist Female Paris Batiment France 75000 Paris
75000 Paris
https://www.ingenieurbatiment.com/cv-candidat/250212122103/product-marketing-specialist Female Paris Batiment France 75000 Paris
Langues
English
French
French
Ma recherche
Je recherche tout type de contrat, sur toute la région Ile de France, dans le Batiment.
Formations
12/2021 : Bac +5
International Marketing & Business Development
International Marketing & Business Development
12/2019 : Bac +3
Bachelor of Business Administration
Bachelor of Business Administration
Expériences professionnelles
02/2023 - 09/2024 : Product Marketing Specialist chez Agence Digitale, Paris
Developed strategies and activations across key digital pillars: Media, Digital in-store, E-Commerce activations. Optimize tagging rates in Adobe Analytics using qualitative insights provided by media partner and dashboard optimization. Consolidated and analyzed in product launch (Go-to-Market), highlighting key insights and learnings.
Developed strategies and activations across key digital pillars: Media, Digital in-store, E-Commerce activations. Optimize tagging rates in Adobe Analytics using qualitative insights provided by media partner and dashboard optimization. Consolidated and analyzed in product launch (Go-to-Market), highlighting key insights and learnings.
01/2022 - 01/2023 : Responsable Marketing Digital chez L'oréal, Paris
Responsible for the creation and execution of digital advertising campaigns, managing budgets and optimizing ad spend which achieved a 20% decrease in cost per acquisition for all the 36 Global beauty brands. Created landing pages for a high-funded campaign called 'Sense of Purpose,' generating over 500+ million impressions globally.
Responsible for the creation and execution of digital advertising campaigns, managing budgets and optimizing ad spend which achieved a 20% decrease in cost per acquisition for all the 36 Global beauty brands. Created landing pages for a high-funded campaign called 'Sense of Purpose,' generating over 500+ million impressions globally.
07/2021 - 01/2022 : Digital Marketing EMEA chez Toyota
Developed and implemented project strategy, focusing on Adobe Analytics and coordination of data insights and trends, to effectively lead multi-channel social media campaigns and keep key stakeholders informed.
Developed and implemented project strategy, focusing on Adobe Analytics and coordination of data insights and trends, to effectively lead multi-channel social media campaigns and keep key stakeholders informed.
07/2018 - 04/2020 : Data Analyst chez Thomas Cook Airlines
Deployed models on AWS and Google Cloud, achieving 99.9% uptime and reducing deployment time by 40%. Created data models with dbt on BigQuery and wrote documentation resulting in 35% sales growth above target.
Deployed models on AWS and Google Cloud, achieving 99.9% uptime and reducing deployment time by 40%. Created data models with dbt on BigQuery and wrote documentation resulting in 35% sales growth above target.
Langues
English
French
French
Atouts et compétences
Data Analytics, Digital Marketing, Web Development, Project Management, Stakeholder Management, Communication, Negotiation
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